Privacy Policy

1. Policy Overview

Upward Lighting ("we," "our," or "us") is an indoor LED lighting manufacturer headquartered in Zhongshan City, China, established in 2009. We specialize in LED downlights, LED track lights, and linear office lighting, serving global clients including contractors, wholesalers, distributors, importers, and local lighting brands.

This Privacy Policy describes how we collect, use, store, share, and protect personal information when you visit our website, request a quotation, place an order, or otherwise interact with us. By using our services, you acknowledge and agree to the practices described in this policy.

This policy applies to all individuals who interact with Upward Lighting, including business owners, purchasing managers, product managers, project managers, and technical leads from companies worldwide.

Scope: This policy covers data collected through our website, email communications, inquiry forms, trade show interactions, and other business touchpoints across all 36+ countries we serve.

2. Data We Collect

Information You Provide Directly

Contact Information

Name, email address, phone number, company name, job title

Business Information

Company address, country, industry type, business registration details

Inquiry & Order Details

Product specifications, quantities, customization requirements, project details

Communications

Messages, emails, quotation requests, feedback, and support correspondence

Information Collected Automatically

Device & Browser Data

IP address, browser type and version, operating system, device identifiers, screen resolution

Usage & Analytics Data

Pages visited, time spent on site, referral sources, click patterns, product pages viewed

Cookies & Tracking Technologies

Session cookies, persistent cookies, and similar technologies to enhance your browsing experience

3. How We Use Your Data

We use the information we collect for the following legitimate business purposes:

Order Processing & Fulfillment

Processing inquiries, generating quotations, managing OEM/ODM orders, coordinating production, and arranging shipment to your destination country.

Customer Communication & Support

Responding to inquiries, providing technical support, sharing product updates, certifications (CE, RoHS), and maintaining ongoing business relationships.

Service Improvement & Analytics

Analyzing website usage patterns to improve our product catalog, optimize user experience, and better serve international markets across 36+ countries.

Marketing & Business Development

Sending product news, promotional offers, new certifications, and industry updates to existing and prospective business partners (with opt-out options available).

Legal & Compliance Obligations

Complying with applicable laws, regulations, export controls, trade compliance requirements, and responding to lawful government or regulatory requests.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your data only in the following limited circumstances:

Logistics & Freight Partners

Shipping carriers, freight forwarders, and customs brokers receive necessary information (name, address, order details) to fulfill international deliveries to your country.

Manufacturing & Supply Chain Partners

Component suppliers and production partners may receive technical specifications relevant to your OEM/ODM customization requirements, under confidentiality obligations.

Technology & Service Providers

Trusted third-party service providers (CRM systems, email platforms, analytics tools, payment processors) who assist in operating our business, bound by data processing agreements.

Legal Requirements

When required by applicable law, court order, government authority, or to protect the rights, property, or safety of Upward Lighting, our clients, or the public.

International Transfers: As a China-based manufacturer serving 36+ countries, your data may be processed and transferred internationally. We implement appropriate safeguards including contractual protections to ensure your data remains protected in accordance with applicable privacy laws.

5. Your Privacy Rights

Depending on your location and applicable privacy regulations (including GDPR for EU/UK residents), you have the following rights regarding your personal data:

Right to Access

Request a copy of the personal data we hold about you.

Right to Rectification

Request correction of inaccurate or incomplete personal data.

Right to Erasure

Request deletion of your personal data, subject to legal obligations.

Right to Object

Object to processing of your data for direct marketing purposes.

Right to Portability

Receive your data in a structured, machine-readable format.

Right to Restrict Processing

Request limitation of how we process your personal data.

How to exercise your rights: To exercise any of these rights, please contact us using the details in the Contact section below. We will respond to your request within 30 days. We may need to verify your identity before processing your request. There is no charge for most requests, unless they are manifestly unfounded or excessive.

Data Retention & Security

Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy, or as required by applicable laws. Business transaction records are typically retained for 7 years for accounting and legal compliance. Marketing data is retained until you opt out.

Security Measures

We implement industry-standard technical and organizational measures including SSL/TLS encryption, access controls, secure data storage, and regular security assessments to protect your personal information against unauthorized access, loss, or disclosure.

Please note: While we take every reasonable precaution to protect your data, no method of transmission over the internet is 100% secure. We encourage you to use secure networks when submitting sensitive business information.